About us
New Collection & Outstanding
Every step we take towards sustainability is a commitment to nurturing creativity while protecting our planet for future generations.
ABOUT US
Creating joy through art
With the rise of digital distractions,
we are committed to providing tangible, hands-on experiences that encourage creativity and connection among children and families.
Welcome to our Toy Store. Where Fun Meets ART TOY
Meet our creative team
Dedicated professionals driving our artistic vision
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of innovative toys, art supplies, and creative experiences for children.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the toy industry, Mich has helped the company to get where it is today. Mich is among the best minds in creative play.
Aline Turner
Chief Creative Officer
Aline is a passionate leader who truly loves fostering creativity. She mentors aspiring artists and nurtures a community of creative minds.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand market trends and improve our offerings. She is determined to drive success and brings her expertise to elevate the company.